The business imperative to leverage AI in 2024 has sparked increased investment in data management solutions.
Ataccama is becoming a go-to partner for building trust in data. For the second quarter in a row, Ataccama doubled new bookings, solidifying Ataccama’s position as the choice for Chief Data Officers (CDOs) addressing enterprise-wide data quality challenges.
The Ataccama Data Trust Report 2025 highlights that 68% of CDOs rank data quality as their top concern, while 41% struggle to achieve data accuracy, reliability, and consistency. Fragmented systems and governance gaps hinder AI readiness, with only 33% of organizations reporting meaningful progress.
Data trust is the foundation for AI success and broader business transformation. Without it, AI initiatives falter, inefficiencies grow, and ROI is lost. With 72% of CDOs declaring AI is essential to business survival, addressing data quality has become an urgent priority.
Our Solution: Ataccama ONE
Ataccama ONE is a unified data trust platform combining data quality, observability, lineage, governance, and master data management. This enables enterprises to unlock AI’s full potential, driving actionable insights and strategic outcomes at scale.
Our product innovation is driving AI readiness
In Q4 2024, Ataccama introduced enhancements to the Ataccama ONE data trust platform, focusing on generative AI functionality to deliver greater business value. Key advancements include:
- Accelerated and precise data processing
- Improved governance capabilities
- Scalable, organization-wide data quality monitoring.
These latest features address the complex needs of customers in data-intensive industries like manufacturing, financial services, and insurance, enabling critical initiatives such as regulatory compliance reporting, underwriting and rate setting, and supply chain optimization.
The new Ataccama ONE AI Agent, currently in early access, takes autonomous AI in data management to the next level. Acting as an autonomous junior team member, the AI Agent executes complex tasks independently, identifies optimal methods, self-corrects in real-time, and ensures transparent, human-auditable outputs. Gartner’s recognition of Ataccama as an Emerging Specialist in its 2024 Innovation Guide for Generative AI Technologies underscores the impact of this innovation.
Launch of Ataccama Native Data Quality App for Snowflake
Ataccama’s pre-defined data quality ruleset, now available via the Snowflake Marketplace, simplifies data quality validation for Snowflake users. The Ataccama Data Quality App enables Snowflake customers to maintain high-quality data standards directly within their workflows, tackling data trust gaps that hinder effective decision-making.
Industry analyst recognition
In December 2024, Bloor’s Data Governance Market Update named Ataccama also recognized us as a Champion, citing a remarkable ability to deliver 348% ROI over a three-year-period. This accolade reflects the power of Ataccama’s ONE unified data trust platform, which equips enterprises to scale data trust initiatives and achieve measurable business outcomes.
Our industry event: FWRD, featured partners and customers sharing best practices
At the inaugural FWRD industry conference in October 2024, Ataccama convened almost 1,000 industry leaders, customers, and partners to share insights and success stories. Speakers from Nissan, T-Mobile, and Deloitte shared actionable strategies for future-proofing data management and showcased their successes and best practices for extracting value from quality data.
Customers like Baylor Scott & White Health, iA Financial Group, and Vialto highlighted real-world applications, demonstrating how data trust enables better compliance, customer care, innovation, and revenue growth.
The event also celebrated innovation with the Data Visionary Awards, honoring pioneers like Sundar Sattanathan at Nissan, Jason Wright at T-Mobile, Catherine Yoshida at Teranet, May Kwok at Hamilton, and Albert de Ruiter at Stater for their contributions to data management.
A look ahead at 2025
Building on our 2024 momentum, experts from the Ataccama team and external strategic advisors to the Ataccama Board have predicted the significant trends they expect to see in 2025. AI underpins much of the anticipated evolution in data management, transforming chaos and clutter through dynamic, real-time interactions with quality data to empower Chief Data Officers and deliver measurable business value.
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